Revenue Model

Sales and Inventory Management on ChotuApp

Offline Sales Channels for Shopkeepers

Shopkeepers on the ChotuApp platform can sell products to customers through various offline channels, earning revenue from each sale. This allows them to leverage their physical retail presence and personal relationships with local customers to generate income. Key aspects of offline sales on ChotuApp include:

In-Store Purchases: Customers can visit the physical shop locations of ChotuApp-registered shopkeepers to browse and purchase products directly. Shopkeepers can use ChotuApp's point-of-sale (POS) system to process these in-store transactions.

• Door-to-Door Sales: Shopkeepers can also engage in door-to-door sales, bringing their product offerings directly to customers' homes or workplaces. This can be especially effective for high-demand or perishable items like fresh produce, dairy, and bakery goods.
• Community Events: Shopkeepers can set up temporary sales booths or stalls at local community events, festivals, and gatherings to reach a wider customer base and drive additional offline sales.

By empowering shopkeepers to leverage their offline presence and customer relationships, ChotuApp helps them maximize revenue generation through traditional sales channels.

Stock Deliveries and Credit for Shopkeepers

A key feature of ChotuApp is its ability to provide shopkeepers with credit-based access to branded stock, allowing them to efficiently replenish high-demand items without the need for upfront capital investment. This stock delivery and credit system works as follows:

• Branded Stock Access: ChotuApp partners with leading FMCG brands to make their products available to registered shopkeepers through the platform. Shopkeepers can browse and order these branded items directly from ChotuApp.
• Credit-Based Procurement: Instead of requiring shopkeepers to pay upfront for the ordered stock, ChotuApp extends credit to them, enabling them to replenish their inventory without immediate out-of-pocket expenses.
• Flexible Repayment: Shopkeepers can then repay the credit extended by ChotuApp over time, either through a percentage deduction from their daily sales earnings or through scheduled payments, providing them with greater financial flexibility.
• Delivery Logistics: ChotuApp handles the logistics of delivering the ordered stock directly to the shopkeepers' stores, ensuring a seamless and efficient restocking process.

This credit-based stock delivery system empowers shopkeepers to maintain optimal inventory levels and cater to customer demand without facing liquidity constraints, ultimately driving their business growth and profitability.

Delivery Packages for Frequent Customers

To further enhance the convenience and cost-effectiveness of the ChotuApp platform for customers, the platform offers delivery package options for those who order daily from multiple nearby stores. These delivery packages include:

• Weekly Delivery Packages: Customers who regularly order from the same set of ChotuApp-registered shops can opt for a weekly delivery package, where all their orders from these shops are consolidated and delivered together on a predetermined day of the week.
• Monthly Delivery Packages: Similarly, ChotuApp offers monthly delivery packages for customers with consistent purchasing patterns across multiple local shops. These packages bundle all the customer's orders from the selected shops and deliver them on a monthly basis.
• Cost Savings: By offering these weekly and monthly delivery packages, ChotuApp is able to reduce the overall delivery costs for customers compared to the standard daily delivery charges. This makes the platform more attractive and cost-effective for frequent, high-volume customers.
• Improved Logistics: The consolidated delivery approach also helps ChotuApp optimize its logistics and distribution network, leading to greater efficiency and cost savings that can be passed on to customers.

These delivery package options cater to the needs of ChotuApp's most loyal and frequent customers, providing them with a more convenient and cost-effective shopping experience.

Featured Products for Quality Shops

To further drive sales and customer confidence, ChotuApp has implemented a program to promote shops that offer top-quality products across various categories. This "Featured Products for Quality Shops" initiative works as follows:

• Product Quality Evaluation: ChotuApp has established a rigorous product quality evaluation process, assessing factors such as freshness, sourcing, handling, and customer feedback for various product categories like fresh meat, groceries, vegetables, fruits, and health supplements.
• Premium Placement for Quality Shops: Shops that consistently demonstrate a commitment to offering high-quality products are designated as "Featured Shops" on the ChotuApp platform. These shops receive premium ad placements and visibility on the app, helping them stand out from the competition.
• Boosting Customer Confidence: By highlighting the quality-focused shops, ChotuApp aims to build customer trust and confidence in the products they purchase through the platform. Customers can feel assured that they are getting reliable, high-quality items from the featured shops.
• Increased Revenue for Quality Shops: The enhanced visibility and customer trust generated by the "Featured Products for Quality Shops" program helps drive more sales and revenue for the shops that meet the quality standards, incentivizing them to maintain and improve their product offerings.

This initiative not only benefits customers by providing them with access to trusted, high-quality products, but also supports the growth and success of the most dedicated and quality-conscious shopkeepers on the ChotuApp platform.